How To Improve Digital Engagement for 2023

If you want to succeed in the digital space, you have to be creative. You can engage customers in two-way conversations using creative tools, such as contests and hashtags. You can also leverage technology, like virtual conferencing. This is a great way to engage employees, and it can also help improve your bottom line.

Customer Engagement is a Two-WayConversation

The data privacy movement continues to grow in the U.S. and can have a significant impact on digital engagement. However, if life sciences companies can prepare for the future by leveraging consent at scale, they can future-proof their marketing campaigns for healthcare professionals. They can achieve this by incorporating user-generated content into their omnichannel marketing strategy.

Creativity is Key

The next decade will bring unprecedented changes to digital engagement, with many unanticipated changes to come. For example, the post-pandemic world is likely to see an increase in e-commerce and virtual events. For this reason, it's essential for businesses to invest in building brands and staying updated with social media.

Hashtags

Hashtags are a great way to increase your brand's social media visibility. They are also a great way to highlight unique content and create brand differentiation. Many retail stores use hashtags in their marketing campaigns. They can be used to link in-store and online campaigns.

Contests

In the year 2023, the challenges and opportunities for digital marketers and small businesses will be unprecedented. It will require a different way of thinking and conducting business. It will also require new ways of communicating with consumers. For this reason, it is imperative to develop new resources and processes now.

Video Content Formats

Video content formats have become a popular way to share information on the internet. These formats are great for a variety of applications, including blogs, websites, and social media. Even beginners can easily create videos using tools like Biteable and Animoto.

Micro-Communities

Micro-communities are an excellent way to build positive brand relationships, gain more loyal customers, and receive product feedback. With the evolution of social media, brand owners must create communities online to reach their target audience. Facebook posts have lost their punch, but quality community-building can cut through the noise.

Integrated Marketing Campaigns

If you want your business to be more competitive in the digital space, you should work on enhancing your integrated marketing campaigns. In 2023, you can expect to see a rise in social media and content marketing. Social media is a great way to connect with your customers and prospects. This trend will continue into the next decade.

Privacy & Technology

The Summer Spokes Technology Conference, held June 22-23, provided a glimpse into the near-term challenges in the privacy and technology landscape. The conference's closing session provided deep insights into the privacy challenges of the future, and provided some great near-term predictions. Among the speakers was Omer Tene, a partner in Goodwin's Cyber Security Practice and a senior fellow at the FPF. He is also the founder of Tel Aviv Cyber Week, a global industry gathering of cyber security leaders.

Testing New Content Formats

Brands can boost their digital engagement by experimenting with new formats. More brands will prioritize informational content over sales messages in 2023, and content creators should take note of what works best. For instance, short-form videos and interactive content drive the highest engagement on social media. Blog posts are most engaging when written as case studies.